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Back to the Basics: 7 Essential Strategies to Captivate Buyers

Sold Out” Creating a new neighborhood, from the initial stages of land acquisition and permitting to a “Builder Closeout”, is undoubtedly a time consuming and costly undertaking. As a wise friend once remarked, ‘If it were easy, everyone would be doing it.’ However, achieving success in the home construction industry doesn’t end with these critical phases. The next crucial step is to populate your sales pipeline with high-quality prospects. Here are the top 7 strategies that can help you attract and engage potential buyers effectively.

Professional website:  Create an interactive, user-friendly web page for your new community. Include high-quality photos, 3D tours, link to maps and detailed information about the homes, amenities, and nearby attractions.

Search Engine Optimization (SEO): Optimize your website for search engines to ensure it ranks well in search results. Use relevant keywords and phrases related to the location and type of homes you’re selling.

Online Advertising: Use online advertising platforms like Google Ads and social media ads to target potential buyers in your area.  Set an advertising budget and take advantage of new construction programs on Zillow,, Homes Snap ( and others. Many of these advertising platforms include postings to Facebook and Instagram. 

Content and Email Marketing: If you don’t want to create it on your own content, consider subscribing to platforms such as This platform provides content and allows you to easily share it across social media sites. The content can be in the form of blog posts, videos, or infographics. Once you have a database of prospects, start a monthly newsletter to keep prospective buyers up to date on your progress and spec homes for sale.

Real Estate Agents:  Collaborate with local real estate agents who can help market and sell the properties. Offer competitive incentives to encourage them to promote your community. Have your listing agent visit local real estate agencies to do presentations and drop off brochures (old school).

Open Houses and Events:  Host open houses, model home tours, and special events to showcase the community. These events draw in prospective buyers.

Leverage Online Reviews:  Encourage satisfied homeowners to leave positive reviews on websites like Google and Yelp.

Building relationships with potential buyers and creating a sense of community can be just as important as the home you’re selling.

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